The Local is a fortnightly, vibrant news magazine started by Donna Kelly and Kyle Barnes in 2013.

It ranges from 40 to 56 pages and is full of news, features, wining, dining and a great gig guide.

The Local came about because of a need for a truly local publication – all about locals – and the amazing region that we live in.

Distribution, with a print run of 4500, goes from Eganstown through to Daylesford, Woodend to beyond to Kyneton with every town in between receiving printed copies.

The Local is also online in a fully readable format where you can click through to each page, tap on hyperlinks to take you to advertisers or more information about events, and even download your own copy. Our online readership is around the 4000 mark each edition.

This brings the reach of The Local to around 13,000 with two or more readers generally reading the printed version.

Along with our great editorial, produced by a team of experienced journalists and photographers, advertising in The Local is also the perfect way to get your message out to the locals, and tourists too. We have a 30 per cent pick up rate by tourists and many regular visitors to the region are reading us online.

The Local’s advertising aim is to keep prices affordable so even small businesses can advertise big! Check out our pricing – it’s even better with our loyalty rate.

Our Team

Donna Kelly is an award-winning journalist who has been writing, editing and subbing copy for 30 years on various publications around Australia.

Kyle Barnes is an award-winning photographer who has been taking shots for 15 years. Kyle also has an extensive marketing and background and a degree in business studies.

Nick Bunning and Lindsay Smith are the backstop of The Local – proofing every edition to make sure copy is clean and adverts are perfect. They both have extensive business backgrounds and are keen readers.

Kevin Childs is an award winning journalist who has written for The Age, The London Guardian, The Australian Guardian and The Saturday Paper.

Dan Lonergan has been covering sport for the ABC for the past 30 years and what he doesn’t know about the local sports scene is not worth knowing.

Kate Taylor is a talented journalist who can take any story and turn it into a great read. She loves a good yarn and loves to listen.

Anthony Sawrey is a journalist who loves anything quirky. One day he’s writing about former Penthouse models then it’s dirt bike riders.

Dianne Caithness is also a fantastic graphic designer who has just branched out with her own Trentham-based business. She enjoys working with clients and seeing their advert come to life.

Robin Archer is an award-winning graphic designer who has worked on major brands over his 40 year career. He can make an advert literally sing.