The Local is a fortnightly, vibrant news magazine started by Donna Kelly and Kyle Barnes in 2013.
It ranges from 40 to 56 pages and is full of news, features, wining, dining and a great gig guide.
The Local came about because of a need for a truly local publication – all about locals – and the amazing region that we live in.
Distribution, with a print run of 4500, goes from Eganstown through to Daylesford, Woodend to beyond to Kyneton with every town in between receiving printed copies.
The Local is also online in a fully readable format where you can click through to each page, tap on hyperlinks to take you to advertisers or more information about events, and even download your own copy. Our online readership is around the 4000 mark each edition.
This brings the reach of The Local to around 13,000 with two or more readers generally reading the printed version.
Along with our great editorial, produced by a team of experienced journalists and photographers, advertising in The Local is also the perfect way to get your message out to the locals, and tourists too. We have a 30 per cent pick up rate by tourists and many regular visitors to the region are reading us online.
The Local’s advertising aim is to keep prices affordable so even small businesses can advertise big! Check out our pricing – it’s even better with our loyalty rate.